Wednesday, 31 August 2005
Web 2.0 term: to embrace (aka Terminology Fashion) 
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Nothing about Simpy here, move along. That is, unless you are interested in a little rant about "Web 2.0" and friends.
Over at TechCrunch Mike and Keith have a nice list of "Web 2.0 terms": long tail, web 2.0, Ajax this, Ajax that, and so on. The list is actually from this year's Foo Camp, via The Web 2.0 drinking game.
It's a list of terms and phrases that I learned to hate. The terms themselves are not the cause of my feelings towards them; it is this echo chamber of Blogosphere (another nice word), where everyone who wants to appear as an in person blogs simply echos catchy terms and phrases heard elsewhere. I often get a feeling people regurgitate these terms, without even fully understanding what is it that they are regurgitating.
But I feel there is another very big Web 2.0 term: embrace. Nowadays people and companies no longer implement or support or adopt technologies and concepts, they embrace them. So now we have companies that embrace folksonomies, podcasting, RSS feeds, and so on. There is nothing wrong with the word embrace itself, it is being used properly in this context (see it in this English dictionary), it is just that I can't stand this "terminology fashion". Now watch me go Web 2.0 buzzword-happy in the next post...
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