Tuesday, 17 April 2007
Ripping Alexa Apart 
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If it's not obvious from my posts here, I love numbers and charts, especially when they relate to web traffic, page views, visitors, and other web-related metrics. Having just posted about Alexa, Compete, and Quantcast, and their U.S. bias, I went over to Alexa's blog and found this interesting post from a few days ago. If you want to learn about some of Alexa deficiencies, just read the comments.
Posted by at 10:15 PM in /
Comments on this entry:
Alexa actually has a huge bias towards Asian sites and away from the US. Probably Europe is way under-reprented compared to either. My guess is that the cultural differences regarding downloading tracking software have something to do with this. Very suprising, though, that they don't just normalize the data vs the overall internet population the way comscore and netratings do.
Hi Ari,
Interesting. I've never heard of Alexa being (more) popular in Asia I tried looking it up and found some references, one of which said "Some webmasters have suggested that East Asian web users are big Alexa toolbar fans, judging by the presence of several Asia-based websites in the Alexa Top 500." (look ma, a google phrase query!).
Do you have some other sources of this information that talk about this in more detail with more specifics?
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