Tuesday, 11 July 2006

The Digg Advantage

Although I rarely go to Digg, I readily admit the idea is "clever". Apparently it's really easy to turn people into information addicts. Personally, I try to fight information overload as much as I can, whichever way I can. I actually see Simpy as something that helps with that instead of pushing more and more information on its users.

I noticed Digg uses AdSense. Not only does it use AdSense, but the AdSense ads on Digg look different. The ad format is different. The structure of the ad is different. They often have an elegant frame around them, and sometimes the banner-shaped ads actually contain 3 nicely separated ads in them.

So I decided to email AdSense customer support and find out what that's all about. It turns out, this ad formats that Digg carries are not available for other AdSense users/publishers. Here is what AdSense representative said:

"Thanks for taking the time to email us. I understand that you're interested in the ad formats on http://digg.com/.

However, the feature you're referring to is one of several new features the Google AdSense team is currently testing for a very limited number of publishers. At this time, we are not able to offer these features to other publishers. Should we offer these features to additional publishers in the future, we will be sure to notify you at that time."

The Google AdSense Team

Bummer.
Posted by otis at 11:13 PM in /
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