Friday, 11 January 2008
Mahalo's Source of Traffic - Analysis 
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So Jason Calacanis's Mahalo is growing, Hitwise reports. Surprise, surprise. Why is it growing when it appears so...not special/good?
Mahalo is simply SEO done right (no surprise, considering the founder's past experience).
Example: http://www.mahalo.com/Maria_Lauterbach_Missing
Count the instances of the exact "Maria Lauterbach Missing" phrase.
Now look for that on Google (not even as an exact phrase):
http://www.google.com/search?q=Maria%20Lauterbach%20Missing
Mahalo is #4! That's high! That's clicks! That's traffic! That's ad impressions for Mahalo! That's ad clicks for Mahalo! That's $$$ for Jason! That's a future sale for Jason!
And this is the first Mahalo page I picked. I bet the same happens with a bunch of other pages. Very juicy and phrases repeated multiple times and matching commonly typed queries, often exactly. That's just one of the recipe ingredients. It's completely legit and nto rocket science.
This is where using Compete's Search Analytics would be a lot of fun -- anyone with credits to spare wants to tell us what searches lead people to Mahalo?
My bet? Entertainment queries, celebrity queries, entertainment news and all that type of stuff.
